If it isn’t already, improving your website needs to be at the top of your goals for 2016. Since the new year is a magical time of year where you have the chance to hit the reset button, reflect on what worked and what didn’t in the previous year, and set some new goals for the year ahead for your business’ website. Take time to evaluate your business’ current website and strategy for driving in new customers. To help you get started, read through the below tips and start planning to ensure a successful new year!
#1: Track How Many People Visit Your Site
Do you know how many people visit your site each month? If not, then the first thing you need to do this year is start tracking the number of visitors to your site, especially if your business relies on your site for generating new customers!
It’s important to track the number of people that visit your site in order to start understanding how effective your site is at generating new leads. Many websites can fail in one of two ways.
The first way that a website can fail in generating new customers is that people may not be able to find your website! It’s great and all if your site shows up on the first page of Google when people specifically search for the name of your business, but those aren’t really the population we’re targeting in this first example. Those people have already heard about your business, or may already be one of your customers. The audience you need to attract to your site are those that don’t know about your business, but are looking to buy the product or service that you offer.
For example, if I own a daycare in Buffalo, NY called “Blossom Daycare”, someone who has already heard of the daycare from a friend or an advertisement will google “Blossom Daycare Buffalo NY”. They are not going to have a problem finding the daycare’s site and getting the information they need. However, what about people that haven’t heard of the daycare and google “daycares in Buffalo NY”? They are going to get a ton of results and “Blossom Daycare” may or may not be at the top of the search results!
Tracking how many people are visiting your site is a good start to knowing whether or not the right people are finding you in the massive ocean of the world wide web. If you aren’t getting many visitors to your site, then chances are that either your site isn’t ranking very high in the search results, or, whatever is showing up for your site isn’t clearly communicating to people what your site is all about and that they should click on the link to visit your site!
A good place to start is implementing Google Analytics on your site (tip: follow this tutorial for getting help with setting up Google Analytics) – it’s free! And when set up properly, it can provide you a wealth of information.
If you see that you are getting a decent amount of traffic to your site after setting up Google Analytics, but aren’t getting a lot of potential customers contacting you through your site, then there might be some other design issues with your site that are either a) keeping visitors from clearly understanding how to get in touch with your business through the site, or b) not convincing visitors that they should get in touch with you about your product or service.
#2: Write Blog Articles Share Tips & Advice
If you’ve done a little reading about SEO (search engine optimization), well, you’ve probably read that content is king!
Newsflash: content is still king. If your business doesn’t have a blog, then you need to start one this month! There are many ways of blogging, but the best way is to have the articles you write posted on your website. If you’re already using a CMS (content management system) like WordPress, then all you need to do is start posting articles to your site. If you only have a static site set up – maybe a website builder you used to create your site – then this could be a little trickier to set up.
Regardless, blog articles are a great way to drive more visitors to your site and also show them that you are an expert in your field! Many business simply write blog articles about what they can do for their customers, while showcasing their products or services. This isn’t a bad idea, but it is if that’s all you’re writing about…
Need some ideas for blog articles? Here are some questions to get you started:
- What are some topics that your customers are interested in?
- What questions do you customers have that you are qualified to answer?
- What are some best practices or tips related to your field/industry that you can share with your customers?
The articles you write about should be topics that your potential customers are searching for on the internet. Going back to the daycare example, some good topics would be:
- How to Choose the Best Daycare for Your Children
- Three Things You Can Do Today to Help Your Child’s Development
- Study Shows that Daycare Attendance Aids in Childhood Relationship Building
Writing about topics that your potential customers are interested in will help funnel them to your business’ site. And once they are there, they will know that you are legit and can be trusted as an expert in your field – extra motivation for potential customers to contact you and get the conversation started!
After getting your blog set up, or jump starting one that’s been laying idle for a while, do some research, plan out your topics, and make time in your busy schedule to starting writing and posting. A good goal to get started is posting two articles per month. Check out this great article about more blogging best practices to help drive visitors to your site.
#3: Make a Plan & Set a Budget
OK – so now you’re feeling inspired and motivated to begin improving your site to generate more customers, and ultimately, more revenue this year! The next thing you needs to think about is how and when you’re going to make these improvements for your business.
Hopefully, you have the time and/or resources within your business to set up analytics for your site and start researching and writing blog articles. If you do, then take a look at your calendar and block out the time to make it happen. If you don’t have any experience with setting up 3rd party applications for your site or writing blog articles, then you will need to factor in time for doing a little research as well to make sure it’s done correctly.
Next, set a budget for either getting help with making these improvements or continuing to make additional improvements, since the first two recommendations are to get you headed in the right direction.
Not sure if setting some money aside to invest in a web consultant or developer this year is worth it? Consider this: if one new customer is worth $1,000 in revenue and you’re able to convert 1 in every 5 leads into a new customer, then 10 new contacts a month would net you an extra $24,000 in revenue this year. So yeah, it might be worth it!
Here’s to the new year, and getting a bump in business through your website this year! If you need some help with setting up your website analytics or the blog, don’t hesitate to reach out to NYCoCo through the below webform and we’d be glad to help!